Privacy Policy
Privacy Policy
Effective Date: May 28, 2025 | Last Updated: May 28, 2026
By using our websites or submitting information through our platforms, you agree to the terms of this Privacy Policy.
1. Information We Collect
a. Contact Form Submissions
When you contact us through our website, we may collect:- Full name
- Email address
- Phone number
- The nature of your inquiry
b. Rental Applications
When you submit a rental application, we collect additional personally identifiable information, which may include:- Social Security Number (SSN)
- Date of birth
- Government-issued identification
- Employment and income information
- Rental history and references
- Co-signer or guarantor information
c. Payment Information
When processing application fees, deposits, or rent payments, we collect:- Payment card information
- Bank account details (for ACH transactions)
- Billing address
d. Automatically Collected Information
When you visit our websites, we may automatically collect:- IP address and browser type
- Pages visited and time spent on site
- Referring URLs
- Device and operating system information
2. How We Use Your Information
We use the information we collect for the following purposes:- To process and evaluate rental applications
- To communicate with prospective and current residents
- To process payments and deposits
- To conduct background and credit screening
- To comply with applicable federal, state, and local laws
- To improve our websites and services
- To send you relevant information about available units, promotions, or community updates (with your consent)
3. Sharing of Information
a. Property Management and Leasing Platforms
We share applicant and resident information with Entrata, our property management software provider, to facilitate leasing, payments, maintenance requests, and communications. Entrata's use of your data is governed by their own privacy policy, available at entrata.com.b. Background and Credit Screening
With your authorization, we share application information with third-party screening providers to conduct background, credit, and eviction history checks as part of the application review process.c. Legal and Compliance
We may disclose your information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect the rights, property, or safety of Hackberry Lane, our residents, or others.d. Business Transfers
In the event of a merger, acquisition, or sale of company assets, your personal information may be transferred as part of that transaction. We will notify you of any such change through our websites or by direct communication.e. No Sale of Personal Information
Hackberry Lane does not sell, rent, or trade your personal information to third parties for their marketing purposes.4. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Application records, including denied applications, are typically retained for a minimum of three years in accordance with Fair Housing regulations. Resident records are retained for a minimum of seven years following lease termination.5. Data Security
We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and secure third-party platforms.While we take data security seriously, no method of transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your information.
6. Your Rights and Choices
Depending on your state of residence, you may have the right to:- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information, subject to legal retention obligations
- Opt out of marketing communications at any time
7. Children's Privacy
Our websites are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.8. Third-Party Links
Our websites may contain links to third-party websites, including listing platforms such as Apartments.com. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.9. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:Hackberry Lane Management
Attn: Privacy Inquiries
Email: [email protected]
Phone: (352) 639-1051
Mailing Address: 107 N 1st Street, 2nd Floor, Brooklyn, NY 11249